Marketing ideas for the shoestring bourgeoisie.
You are here: Home / Idea Center / Website marketing / 101 Ways to Drive Traffic to Your site
101 Solutions to Get targeted traffic to Your internet site - marketing ideas
Over 100 approaches to drive traffic to your web site, drive traffic towards your web site
One of many chief concerns we now have as webmasters you are able to drive traffic towards our websites. Lacking the knowledge of how to get increased traffic, how else should we acquire more leads, make more sales and strive to make money online?
There are a variety of methods to obtain additional traffic, so I�ve collected this list of the best traffic-generation techniques. I�ve attempted to organize them in to the following categories:
Content & Marketing with articles
SEO & Internet marketing
Video Marketing & Podcasting
Email Marketing & Syndication
Advertising & PPC
Public Relations & Getting the news out
Social Media & Bookmarking
Content & Article writing
Start your blog post or put in a blog aimed at your web. Use WordPress. Tip: Don�t go along with the free WordPress hosting made available from WordPress.com. It�s a watered-down version of WordPress you can't optimize!
Research your article keywords with all the Google keyword tool. Target your blog post posts and articles with such keywords. (Read How to Add Keywords aimed at your web.) This will assist your content achieve greater rankings inside the search results.
Update your web site or blog frequently. 3 times each week is extremely good. Daily is way better.
Write better headlines. Writing compelling headlines that convert into views is definitely an art. Be sure you research your keywords and work them in your headline. Maintain your headline congruent together with the webpage it describes.
Stay from duplicating other posts and articles. Duplicate submissions are one of many big no-no�s in accordance with Google and your site may be penalized or banned should you be engaging in this practice. Tip: If you�re hiring out your posts writing, ensure the contractor knows the work they do should pass a plagiarism-detection tool like Copyscape.
When considering content on your website, there's two strategies to consider: timely very hot topics or evergreen. Hot topics-like world events, emerging technology or celebrities-will will give you a possiblity to talk with something is on everyone�s minds, however those topics often relax and fade from relevance after a while. Evergreen content-as the name suggests-is content that delivers timeless value, depending on principles that aren�t as more likely to change together with the public�s mood. An excellent little bit of evergreen content can bring traffic steadily, every single year, and produces a genuine focal point in your site.
Convert your website articles to Adobe PDFs and gives them on Scribd.com.
Offer to guest post at other highly-ranked websites. Incorperate your URL with your bio box (your description in regards to you and the way to reach you for more info.)
Comment on other blogs within your industry or niche. Help make your comments thoughtful, courteous and use a keyword or two. Include the link time for your website.
Similar to blog commenting, offer helpful solutions on Q&A sites like Yahoo Answers and Quora. Squeeze brief synopsis of your solution in answer to the question you�re addressing and post the url completely article (already posted on the website) when they want to learn more.
Join niche-related forums and offer advice, seek advice, etc. Include links in your websites within your forum signature.
Offer a whitepaper that answers a common challenge for your audience. Collect email sign-ups as a swap. Deliver your whitepaper automatically utilizing your confirmation autoresponder.
Write an e-book. Include links to resources and your personal URL. Provide you with the ebook on the website.
Place your ebook into ebook directories for free or low-cost download.
Convert your ebook in to a PowerPoint presentation and post on SlideShare.
Repackage your ebook for delivery on the Kindle, Nook and other tablet platforms. Then offer it available for sale through Amazon, Barnes and Noble, etc.
Add your site posts BlogCarnival.com. Host your site carnival to take contact with others inside your niche while building the significance is likely to site.
Form your blog promotion network. Accept to retweet, mention, link or else promote one member weekly. (This calls for 100% dedication from all of members to restore work. If the member begins falling documented on their commitment, they�re out.)
Marketing with articles. Submit your pithy articles to sites much like the following please remember to add keyword links leading back to your site. (Read Marketing Mastery Series: 5 Steps to Powerful Marketing with articles.)
Associatedcontent.com (now Yahoo Voices)
Build a quiz or self-test that shows people something about themselves. Entertaining, informative or both, bring value through self-discovery. Though I am certainly biased, this is one example I especially like: Branding 101: Discover Your Brand Archetype Quiz
Create a Squidoo lens. This is the assortment of original articles that link time for your internet site from the Squidoo page.
Add a forum or discussion group software aimed at your web. (Be warned: It will require time, dedication and like to grow a thriving community, however it might be worthwhile.)
Offer regular webinars and communicate the schedule and topics by your website and mailing lists. Tip: Record the seminars and add these phones a members area on the website, or cause them to become available 24/7, thereby bringing more value to your site.
Offer a free of charge tool, template or software. When Hotmail was first introduced, each message carried somewhat signature in the bottom of every email in spite of this �Get your free email at Hotmail�. The email system went viral, spreading naturally from inbox to inbox.
Need help getting posts out regularly? Employ a ghost-writer through an outsourcing service like iWriter, oDesk, Elance, etc.
Create an engaging infographic. When done well, infographics make even the driest material visually interesting, effectively grabbing and holding the reader�s attention of sufficient length to provide the message-and your URL.
SEO & Internet marketing
Use keyword-centric tags using your WordPress posts.
In WordPress, make sure to leave trackbacks fired up. Whenever you hyperlink to other online marketers, an e-mail will notify your site people who just love the newest link and they will likely go to your site. They will often even link back!
Install the Google Sitemap XML plugin for WordPress. It automatically sends updates to Google and other search engines once you produce a new post, helping your material get indexed more quickly. Don�t possess a WordPress site? Use Ping-O-Matic to perform the same thing.
Can�t utilize Google Sitemap XML plugin for WordPress* to make your sitemap.xml or robots.txt files (employed by Google along with other search engines like google?) Work with a sitemap generator like XML-Sitemaps.com.
Two words: Google Authorship. Work it and get the face to look beside your posts within the Search results. (Read Google Authorship: How to Get Your Picture into Google Search Results.)
Install Google Analytics in your site and also consider it every now and then. It doesn�t even have to be Google Analytics, but you can observe how much traffic you�re receiving on a weekly basis and where your visitors are to arrive from? How will you intelligently drive increased traffic to your site if you don�t know what�s already in your favor?
Submit your site to search engines and appearance directories. Seems obvious, but many folks don�t know where to begin. Listed here is a report on a few of the top search sites:
Use the linkdomain command in the search engines (ex. linkdomain:marketingideas101.com). Even if this only shows a subset from the links which lead in a domain, it could present you with an idea about how exactly the competitors increasingly becoming their rankings.
Research popular misspellings of your company�s name and the ones of one's competitors. Buy those domains and forward them to your website.
Find expired domain names with your niche which are still receiving traffic and get them, directing them toward your web site. Just for this, I propose Expired Domains.
Use a custom 404 page to help discover the information they are seeking from your website gets hotter moves you aren't becomes unavailable.
Reciprocal linking campaigns with mid- to high-PR sites will offer an enhancement in your rankings and traffic. The best backlink is often a one-way, dofollow link from the high PR site. Also, if you�re just getting started with your site and you have low PR, then you better have some great content, otherwise your opt-in rate having a reciprocal campaign might be low.
Join an online ring like WebRing. Advantage: Niche-related linking. Disadvantage: Uglies up your site. (Less of the disadvantage in the event you currently have an unpleasant site. If that�s the situation, jump in!)
Pay a freelancer or company to get obscene quantities of traffic in your case. Just watch out for abdominal muscles real chance whether it's a scam (Read Useful information on writing Bring customers Using Fiverr.)
Marketing with video & Podcasting
Read or speak with your ebook contents within an audio post or group of audio posts and place on BlogTalkRadio or iTunes.
Why only create audio posts of the ebook, post or site content? Build a video demonstrating the same information and post to YouTube and Vimeo. Include links to your web page in your video description as well as in video captions. Tip: you can do this either by presenting the fabric yourself, hiring someone to present it, or by developing a video with something such as Animoto.
Marketing via email & Syndication
Link your blog along with your Aweber e-mail marketing account. Take signups for your newsletter, ebook or another promotional/informational offers. This can expand your emailing list.
Establish an Rss for your site. Combine it with FeedBurner.com. (Well.. the thing that was Feedburner. Google gobbled them up.)
Connect your Feed broadcasts in your Aweber marketing with email service. This will likely deliver your site posts in the enewsletter format for your email list. Set the subsciber lists to weekly or whatever is suitable to your posting frequency.
Email your existing and past customers regularly. Inquire further regarding curiosity about new items and services (segment your list accordingly.) Send letters of appreciation, short polls, tips, client spotlights along with other relevant correspondence to remain in front of these minds.
In your enewsletter, don�t embed complete articles. Instead, display hook paragraphs with links to the full articles by yourself site. This too enables you to gauge what topics are most important to your readers.
Don�t stop just offering your whitepaper out of your newsletter signup confirmation page. Add your Facebook, Twitter, Google+ profiles and links with other websites you have that complement.
Syndicate your website with Technorati.
Include your site URL in your email signature. (It�s a great spot to offer a few of your social networking URLs also.)
Run a solo ad, whereby you spend you to definitely advertise your offer with their list. Research your list owners carefully here; all seriously isn't it may look. (Continue but be careful. Read Solo Ads Advertising: Why Solo Ad Scams Suck.)
Conduct an ad swap. You've got a subscriber list. Another marketer has their subsciber lists. Your offers align with each others� e-mail lists. One other marketer sends your offer for their list and you send their offer to yours. All things being equal, you both should visit your opt-in lists expand. (Begin at Safe-Swaps.com.)
Join venture with another marketer. Such as a solo ad, you take your ad with their list, with the difference being they get a cut of the sales rather than choosing a one-time fee.
Advertising & PPC
Run pay-per-click (PPC) ads using Facebook ads, Google Adwords or Bing Ads. Tip: Make your ad performance carefully at first. It is possible to lose big money quickly if you don�t give consideration!
Pay for banners on other websites. Target websites within your niche, preferably. This can be a secret to start receiving qualified traffic.
Banner exchange. Just like reciprocal links, you agree to trade banner advertising with site owners. Shoot for precisely the same or complementary niches.
Post free or paid ads on free classified sites like Craigslist, ClassifiedAds.com, and Backpage.
Begin a joint venture partner marketing program and spread the wealth! Pay others to market one to the website visitors and e-mail lists giving them a cut. Make sure you can track referred traffic correctly before rolling this out.
Pr & Getting the news out
Offer to get started on an advice column for local media outlets. Incorporate some example column posts and know your pitch prior to approaching publishers. Finally, ensure the publisher�s audience matches your own personal.
Along the identical lines as a possible advice column, offer to write an editorial. This really is akin to guest posting on someone else�s blog. By providing thoughtful understanding of a standard challenge or current event, you bring value to the publication as well as a spotlight for your own efforts.
Write a compelling pr release and post to free news release sites and native media outlets. Listed here is a narrow your search of free and paid pr release sites:
Are your offline ads supporting your online marketing efforts? You ought to have your URL on your business cards, flyers, brochures, letterhead; every stationary.
Pay a higher school or pupil to set flyers along with your offer and URL out. Include college campuses, malls, food markets, houses, etc., as long as business proprietors are asked therefore long since the location is congruent (or neutral) using your offer. These locations must be places where your audience frequents. Tip: Unsure those flyers won�t result in the trash? In today�s day of smart phones, buy each picture of the flyers as they�re placed.
Drive your URL all over town. Brand your URL on your license plate cover, bumper sticker, and have it added professionally in your vehicle�s rear window, tailgate, side, etc. Better in case your car is unique in some manner (and I�m not discussing that rust spot the same shape as Elvis or perhaps the Virgin Mary.) Desire to take this outrageous? Purchase an eye-catching vehicle wrap.
Buy a pair of sandals or boots and carve your URL in the bottom of which. Go walk on wet sand or snow and present people that follow inside your footsteps something to consider.
Hold a contest. Winner turns into a rave review on your own site, an exciting toy or gadget, cash.. whatever. Greater compelling and niche-appropriate the prizes, the better. Announce the contest winners on your own site.
Join a nearby business group or association. Members often make use of being listed in the member directory, full of their website�s URL.
Your card must have your link on it, needless to say. Better, utilize back of the business card to state an exclusive offer, promotion code, promotion or other thrilling cause of these phones go to your site. Now those networking mixers might actually bring some visits to your web site rather than seeding your company cards at the bottom of trash bins all over town.
Sponsor a league team. This can be softball, darts, roller derby, bowling-even chess. Look at the audience (the members and their families and fans) and your own interests when selecting your sponsorship opportunity.
Get seen on television. This technique toiled for Dave Mayer of CleanBottle.com. Wearing an enormous bottle costume-complete with URL-Dave was caught on video running along Tour de France bicyclists. The recording went viral and CleanBottle�s orders exploded. She has since chose to make this technique a cornerstone in their marketing strategy, though he�s occasionally defaced by drunken cycling fans.
Give a live talk, presentation, seminar or workshop. At the conclusion of that event, you ought to be collecting a brief survey to find out the way to increase the next event. Request email addresses from people who confirm to merely opt into the subsciber lists.
When folks were registering for that event, did they complete a registration form? It better not have already been printed! Any flyers or advertising for the event should examine your website where they�ll find more event details as well as the registration form.
Give a meeting. Regardless of the format, a recorded interview can provide you excellent exposure to your market and places you in the expert seat. As the interviewer for any list of questions beforehand, or offer your own personal. Practice coming to ease and request for a replica of the interview to be used is likely to marketing efforts.
Interview others. Each and every interview you conduct, the more it is that you should interview larger names with your industry. The larger the names, the larger the draw. Tip: Have your recorded interviews transcribed and provide them on your website. It�s a terrific way to generate fresh content!
Offer to provide an item review (whether good or bad) or testimonial in substitution for a backlink.
Send your product or service (at no cost) with other online marketers for an online product review.
Hand out promotional items together with your URL in it. Don�t skimp here. Nice metal pens and USB drives often have a tendency to stick with me for the number of years, even if there is a brand name and URL emblazoned in it.
Hold a web-based treasure hunts. Contestants compete to answer riddles and collect clues to win mind-boggling prizes. Obviously, one of several clues (as well as treasure!?) will be on the website.
Printed banners, billboards and skywriting. Enough said there. Better: Escape the printing costs. To retaliate against political sign thieves, Michigan digital marketing agency, Oneupweb projected a 30-foot video loop of your dancing Senator Obama onto the side of these building. The stunt made the night time news nationwide.
Produce viral content. How? One idea would be to come up with a legend becoming reality. Athletic shoe manufacturer Hi-Tec, designed a group of �reality� videos showing their new line of athletic shoes were so water-resistant, everyone was wanting to operate on water-and we were holding succeeding.
Tattoo (temporary or otherwise) your URL onto your body. Something that important will most likely get explored.
Ask a celebrity to wear a t-shirt or dress with your URL printed into it.
When attending a tradeshow, you and the team wear exactly the same shirts, visibly labeled along with your URL. Buttons and hats are another sort of this.
Create an award program. Establish the rules, the award graphics, press release templates, etc. Be discerning about how you select your candidates to make your announcement. Encourage the winner(s) to set the newest badge on their website. Obviously, it�s one of the links to the award summary on your own site.
Promote sales, introductory pricing, trial offer or other enticing promotion to guide deal-conscious buyers to your site.
Social media marketing & Bookmarking
Facebook. Share interesting or relevant posts, images and videos on your own Facebook �fan page�. From time to time, include a url to your own personal website.
Facebook. Install the NetworkedBlogs Facebook app and connect your website to Facebook. If you post in your blog, this post automatically shows in Facebook.
Facebook. Link your Facebook account with your Twitter account so content in Facebook automatically posts in Twitter. This lightens you will want to log into both accounts and adds diversity for your Twitter posts, particularly when you�re smart enough to automate a lot of them using�
MarketMeSuite. Manage your social media streams and accounts from place. Best: Create, schedule and upload your social networking broadcasts weekly, month, quarter or year at any given time. Greatly decreases the social media burden.
Twitter. Display your Twitter prey on your web site or blog. If you�re with your Twitter or facebook account regularly, your tweets will display and will freshen your internet site. This encourages repeat visits and updates your website, holding you back fresh in Google�s search results.
Twitter. Incorperate your website�s link in your Twitter bio.
Twitter. Tweet about your product, service or articles. Include links for your onsite material. Use hash tags (#) to provide your tweets to relevant topic streams.
LinkedIn. Connect your WordPress blog using your LinkedIn account so that your blogs appear on your profile.
LinkedIn. Include your URL within your profile.
LinkedIn. Start a LinkedIn group. Best: Target your niche and mention your location from the group�s description to construct a more focused group.
LinkedIn. Too busy to begin your own LinkedIn group? Join other groups and add value to those communications. Often, those posts could be expanded for being full articles all on your own website. Then provide the connect to the group.
Pinterest. Add interesting, non-copyrighted graphics for your websites and blog posts then pin these to your Pinterest account.
Create a user profile in a of such popular social bookmarking sites. Include your URL inside your profile.
Using these popular bookmarking sites, bookmark links worthwhile, linked to your niche. Your personal website needs to be one of these bookmarks.
Ask others to bookmark your website. Or bribe them. Either way.
And finally-because you can�t use a report on only 100 marketing applying for grants an online site called �Marketing Ideas 101�:
Content & Article writing (cont.) - marketing ideas
Make a �100 Ways to� list post and ask individuals to share should they thought it was helpful. Not quite that ambitious? Make the list �10 Ways to�, �3 Ways to�, �50 Ways to�-you get the idea.